News & Events

Wisconsin is a state that embraces its diverse culture and rich heritage. Beyond its rolling farmlands and picturesque lakes, Wisconsin hosts a plethora of unique events that showcase its vibrant communities.  And just as everyone has at least one characteristic that makes them unique, each downtown also has at least one thing that sets it apart and is cause for celebration!  Here’s a small sample of some of Wisconsin’s unique events:

1. Summerfest: Milwaukee’s Summerfest is the world’s largest music festival, celebrating all genres of music over 11 days. It’s a summer tradition with diverse acts, excellent food, and lakefront views.
2. Hodag Country Festival: For country music lovers, the Hodag Country Festival in Rhinelander is a must. This four-day event offers great music, camping, and a laid-back atmosphere that’s quintessentially Wisconsin.
3. Snowfest: Celebrate snow in July in Two Rivers with music, food, a parade and more.
4. Door County Cherry Festivals: Experience a slice of Door County’s charm at the Cherry Festivals throughout Door County; a celebration of everything cherry-related, from cherry pies to cherry brats.
5. Port Washington Fish Day: Fish Day in Port Washington is the world’s largest one-day fish fry. Enjoy fried fish, a parade, live music, and maritime-themed fun by the shores of Lake Michigan.
6. Brat Fest: Madison’s Brat Fest is the world’s largest bratwurst festival, offering not only delicious brats but also live music, carnival rides, and a run/walk event.
7. Cheese Capital Festival: This throwback to the Cheese Derby Days from years past, celebrates Plymouth’s heritage of cheese with a parade featuring cheese themed floats, cheese vendor tents, a cheese wedge race, music and more for a “gouda” time.
8. Cranberry Fest: Celebrate the cranberry harvest in Warrens, Wisconsin, at Cranberry Fest. The town transforms into a cranberry wonderland with marsh tours, cranberry food, and arts and crafts.
9. American Birkebeiner: The American Birkebeiner in Hayward is North America’s largest cross-country ski race. Even if you’re not a skier, the lively atmosphere and festivities are worth experiencing.
10. Ice Castles: Built with thousands of lit-up icicles, the interactive display in Lake Geneva is a fun winter weather dependent event.

Whether you’re interested in music, sports, food, or the great outdoors, Wisconsin’s calendar is filled with events that will leave you with unforgettable memories year-round.   Decide on what makes your downtown unique, then promote it and welcome the visitors who’ll get a taste of what makes the Badger State so special. And remember sometimes it’s not an event, just a great tourist photo opportunity like the giant cow in Neilsville!