News & Events

Could a “Road Diet” benefit your Downtown?

Downtown Appleton’s main street, College Avenue, is a busy four lane commercial arterial featuring popular restaurants, retail shops, service businesses (spas, lawyers, banks etc.) and nightlife/entertainment options.  However with eight intersections allowing left turns, the potential for back-ups and accidents existed.  And unfortunately the two lanes in each direction were sometimes deemed as being  “race ready”.  To address these issues, the City Council approved an 18-month Pilot Project to put College Avenue on a “Road Diet”.

The College Avenue Lane Reconfiguration Project is part of Smart Streets Appleton, a campaign that aims to improve street safety and access for everyone.

The new roadway design will develop a multimodal corridor that:

  • enhances the outdoor experience
  • supports local businesses
  • bolsters a welcoming downtown 

The corridor features two travel lanes, a center turn lane, and dedicated bike lanes creating a more pedestrian and bicycle-friendly environment with no loss of parking.

Appleton expects to experience improvements in safety and access to College Avenue due to this project. 


  • Expected reduction in the number of vehicle accidents and motor-related conflicts
  • Improved pedestrian cross-lane experience, reducing crashes
  • Smoother traffic flow, reducing the risk of aggressive speeding
  • Improved visibility when making a left or right turn


  • New, dedicated bicycle lanes for cyclists, scooters, and other wheeled vehicles
  • No loss of curbside, on-street parking
  • Improved pedestrian sidewalk experience


  • Creation of a livable, pleasant neighborhood environment
  • Slower speeds and improved sightlines allow motorists to see what the downtown has to offer
  • Attraction of bicycle and pedestrian groups downtown to spend money in shops and restaurants
  • National studies show a street redesign boosts economic growth and property values

For more information, visit  

Stay in the Loop!

Sign up to receive our monthly newsletter featuring the latest news and events.

Footer Signup