Downtown Summit Agenda

Wednesday, October 25- Pre-Conference

10:00-11:00 AM      Optional Pre-Conference Group Ride
Bring your bike or rent one in Sheboygan for a comfortably paced group bike ride taking in the sites of The Sheboygan Project: a street-art movement that has brought more than a dozen murals to downtown.

11:00-11:45 AM     Measuring Market Demand
Presented by Bill Ryan, University of Wisconsin- Extension
Accurate estimates of demand and supply can support your business development efforts in your downtown. If demand exceeds supply in a certain category, the difference can demonstrate market opportunity for business expansion or recruitment. Unfortunately, many market studies use reports provided by data firms that may not focus on downtown’s ability to penetrate the market. This small work group session will provide you with the ability to conduct a more accurate demand and supply analysis for various retail, service and restaurant categories.
Pre-Registration is REQUIREDLimited to the first ten registered attendees!

Location: Stefanie H. Weill Center

12:00-4:00 PM    Lunch & Summit Kickoff
We’ll start with a catered lunch and two back-to-back work sessions (detailed below) in the historic Sheboygan Theatre, which was painstakingly preserved and reopened as the Stefanie H. Weill Center sixteen years ago. Afterwards, we’ll depart for an exploratory Mobile Workshop.

12:30-1:15 PM   Placemaking Safari, presented by: Community Vitality and Placemaking Team, University of Wisconsin- Extension
1:15-2:30 PM     Form-Based Codes as a Downtown revitalization Tool, presented by: Chris Hawley, Senior Planner, City of Buffalo, NY
2:30-4:00 PM     Mobile Workshop: Creative Spaces in Downtown Sheboygan, sponsored by the John Michael Kohler Arts Center
Our mobile workshop showcases four significant creative spaces in Sheboygan: the Stefanie H. Weill Center, 8th Street Alleyway, Sheboygan Arts Green and the John Michael Kohler Arts Center. This workshop
includes .75 miles of walking. | Walking tour departs from Stefanie H. Weill Center

6:00-8:00 PM     VIP Welcome Reception at The Berkshire
We’ll regroup at The Berkshire in Downtown Sheboygan for an evening welcome reception featuring heavy hors d’oeuvres and a cash bar. Meet other Summit attendees and experience an unique urban event space in a downtown setting. | Hosted at The Berkshire: Urban Loft and Industrial Event Space. 

Complimentary trolley service will depart to/from Blue Harbor Resort 30 minutes prior and following the reception.


6:30-7:00 AM     Beginner Yoga Class
Ground yourself for a good day with a 30-minute beginner yoga and meditation class. This beginner level class is the perfect level and length for those new to yoga. Instruction provided by Yoga Loft Sheboygan in
Downtown Sheboygan. A limited number of yoga mats will be available for participants to borrow, please wear comfortable exercise clothing. | Yoga class will take place at Blue Harbor Resort in conference center.

7:30 AM – 3:00 PM     Summit Registration Table Open
Stop by the registration booth during the above hours if you have questions or require special assistance. Those who did not attend Wednesday’s sessions at The Stefanie H. Weill Center can pick up their registration
packets here on Thursday.

8:00-8:45 AM      Plated Breakfast & Partner Remarks
We’ll kick start Day 2 of the Downtown Summit with a plated breakfast and a formal Summit Welcome
from the City of Sheboygan. Learn about Sheboygan’s successes in downtown revitalization. Please note, this is a plated
breakfast, rather than a self-serve buffet. In order to make the experience smooth for resort staff and attendees alike,
please plan to arrive for breakfast by 8:00 AM.
We will next hear an update from Wisconsin AARP state director Sam Wilson. AARP, a national partner in building livable
communities shares an update on the inaugural $1,000,000 Community Challenge Grant and on Wisconsin’s age-friendly
community initiatives.

8:45-9:45 AM     Revitalizing Our Main Streets and Corridors: Preservation, Small Scale Development and Tactical Urbanism
Keynote speaker Bernice Radle shares with us her perspectives on the state of American downtowns through the lens of her multifaceted career as an historic property owner, historic rehabilitator, business owner and tireless champion for historic preservation. We’ll explore the barriers to bringing back Main Streets, the case for small scale development, and real life examples from her work in Upstate New York.

Bernice Radle is the founder of Buffalove Development.

10:00-11:00 AM              Educational Session 1
Option 1: Pop-Up Shops as an Economic Driver presented by Nora Roughen-Schmidt, Viroqua Chamber-Main Street
Option 2: Understanding the Next Target Market presented by Katherince A. Westby, AICP, Community Development Consultant, Vierbicher

11:15 AM – 12:15 PM      Educational Session 2
Option 1: Community Placemaking 101 presented by Community Vitality and Placemaking Team, University of Wisconsin- Extension
Option 2: Cyber Security for Small Businesses presented by Susan D. Oja, Attorney; Certified Identity Theft Risk Management Specialist, Legal Shield

12:15-1:15 PM                 Lunch and Keynote Session
Enjoy a networking lunch, followed by a lunch keynote/panel discussion focused on the Creative Economy in Sheboygan. Facilitated by Anne Katz, Executive Director, Arts Wisconsin

1:45-2:45 PM                   Educational Session 3
Option 1: Are Downtowns Public Goods presented by Community Vitality and Placemaking Team, University of Wisconsin- Extension
Option 2: Emotional Intelligence: Building Communities with Heart presented by Bill Marklein, Founder & CEO of Employ Humanity

3:00-4:00                         Educational Session 4
Option 1: Dialing into Small Scale Development presented by Bernice Radle, Buffalove Development
Option 2: Exploring Brain Gain in Wisconsin presented by Dr. Randy Stoecker, Professor at University of Wisconsin- Madison; Allyson Watson, University of Wisconsin- Extension

4:00-4:15 PM                   Summit Close and Downtown Door Prize GIveaways 

Break Times Throughout Thursday
To give attendees time to network, stretch, check emails, and regroup, we’ve scheduled mini breaks throughout the Summit’s schedule on Thursday. Take time for you without missing Summit programming. Breaks are scheduled for:
9:45-10:00 AM
11:00-11:15 AM — Fresh coffee will be provided
2:45-3:00 PM — Healthy snacks will be provided
An extended 30-minute Networking and Exhibitor Fair Break will be held from 1:15-1:45 PM and we encourage all attendees to visit Sponsor Exhibitor Booths in the lobby. Our sponsors and exhibitors make this Summit possible!

Downloadable and printable agenda available here.