Recapturing Your Downtown 2010

Recapturing Your Downtown 2010

A conference designed to help your Downtown Prosper…

Conference: October 21, 2010-SAVE THE DATE!!!
Jefferson Street Inn, Wausau, WI

Link For More Information

WDAC Congratulates Anne Katz

Americans for the Arts, the national service organization advancing the arts in America, has presented the 2010 Alene Valkanas State Arts Advocacy Award to Anne Katz, executive director of Arts Wisconsin. The award was presented on June 27 at the Americans for the Arts Half-Century Summit in Baltimore, MD. The award honors an individual who has dramatically affected the political landscape through arts advocacy efforts at the state level. The Alene Valkanas State Arts Advocacy Award is presented by the State Arts Action Network of Americans for the Arts.   Read More

Immersion Workshop

Fond du Lac, Wis.

In an effort to revitalize Downtown Fond du Lac, drive consumerism and tourism and economic health, more than 150 members of the public met at the Windhover Center for the Arts and the Ramada Plaza Hotel on February 15-18, 2010 for a community immersion workshop. Through one-on-one interviews, focus groups and community forums, participants shared ideas for a new downtown Fond du Lac cultural arts district.

A cultural arts district would leverage existing downtown facilities, as well as create new arts, education and entertainment facilities in a central downtown location. Essential access points to the proposed cultural district include the North gateway as the main entrance to downtown located along Main Street between Johnson Street and Merrill Avenue; and the river walk encompassing the area adjacent to the Fond du Lac River and Hamilton Park including a recreational trail.

The four-day immersion workshop was hosted by Kevin Miller, executive director of the Fond du Lac Arts Council and Amy Hansen, director of the Downtown Fond du Lac Partnership. Professional community development consultants have been engaged; team members include Schreiber Anderson Associates (SAA) of Madison, lead planning consultant; the North Group, Inc., a New York cultural arts firm; BEST Real Estate Group, Inc., Cottage Grove, Wis., a market analysis and real estate consultant; and Coalesce Inc., Appleton, a strategic marketing agency.

At the center of discussion was the redesigned Fond du Lac Downtown which will serve as the community “great room” as well as provide the city with business, job, and tourism growth.

Business owners, property owners, civic leaders, educators, members of local arts and culture groups, and citizens provided valuable input for the proposed districts. “Our goal is to leverage Fond du Lac’s existing assets and create new facilities for arts and entertainment to encourage and stimulate business development,” said Kevin Miller, arts council executive director. “This will help to drive tourism in the area.”

Proposed ideas included new, upscale restaurants, pubs, coffee houses, museums, gallery space, a venue for film festivals, an open-air amphitheater, specialty shops, better-marked parking and signage, university downtown classrooms, a community school for the arts and historically consistent facades and lighting for the district.

Results of the Community Immersion Workshop will be incorporated into a vision plan and shared with the public at a community vision forum scheduled for April 29, 2010 at Windhover Center for the Arts.

For More Information, Contact:

Kevin Miller – Arts Council Executive Director

kevin@windhovercenter.org

(920)-921-5410

ICSC Idea Exchange

Monona Terrace Community and Convention Center
Madison, WI ▪ April 14-15, 2010

It’s the Economy Stupid!

 
  • Keynote Speakers
    • Rogier V. Kamerling, PhD. (Economist, M&I Capital Markets)
    • Scott Walker (Milwaukee County Executive; Candidate for Wisconsin Governorship)
  • General Sessions
    • Planes, Trains and Automobiles – How Transportation Will Effect the Future of Retail Development
    • The Newlywed Game
    • Moving Ahead in Today’s Economy – How Industry Leaders are Adapting to Succeed in the New Economic Reality
  • Roundtable Discussions
    Three 15-minute sessions, repeating to allow participation in multiple discussions. See the program  for a complete list of topics.Link is below

http://www.icsc.org/srch/mt/descs/2010WI/2010WI.pdf

  • Deal Making
    Your chance to network and conduct business with retailers, brokers, developers, owners, lenders, suppliers and city, municipality and economic development agencies from across the region. See the program for a Deal Making Table/Booth Request form.
  • Plus Member-Sponsored Reception and Next Gen Social Hour

Revitalizing Wisconsin’s Downtowns Webinar Series

WDAC again collaborates to offer downtown webinars

In its second season, the webinar series called Revitalizing Wisconsin’s Downtowns provide downtowns with sound advice, local dialogue and peer-learning.

Local leaders, downtown directors and local economic development professionals (and anyone interested in your downtown) have an opportunity to contribute to supporting your downtown district.  State and national experts present information relevant to the topics and are available to address questions.  

You and your community can easily be part of these quarterly sessions.

Topics & Dates:  (Thursdays noon until 1:30pm)

March 11:                   Shopping Downtown and the “Deliberate Consumer”

May 13:                      Living Downtown

September 9:            Working Downtown

November 11:            Entertainment Downtown

You can access these webinars from home or business with the appropriate computer and phone setup, the full value of the program is achieved when everyone participates from a regional host site where you can learn from and interact with your peers and share in the local dialogue.

In most cases, local sponsorships are used to help defray or reduce the cost of participating in these programs. For more information and to register contact the appropriate UW-Extension host in your area. 

Check out:  http://lgc.uwex.edu/downtowns/

Revitalizing Wisconsin’s Downtowns is a collaborative effort among Wisconsin Downtown Action Council, Wisconsin Main Street Program and University of Wisconsin-Extension.

Tomah Community Visit – March 19, 2010

Time:  9:00am-2:00pm

Meeting Place:   Tomah Tee Pee Restaurant   – 812 Superior Avenue

Registration Fee:$10.00
 

RSVP’s must be received before March 12th, 2010 via e-mail to chanson@tomahwisconsin.com 

Community Visit Agenda
 
9:00AM      Check in and networking
9:45AM      Welcome by City of Tomah Officials and Jason Gilman, WDAC President 
10:15AM     OUR TOWN TOMAH-  Joanne Westpfhal and Susan Holmes-citizens at work improving Tomah’s Downtown 
11::00AM     THE TOMAH CASH STORE-  The challenges and successes of operating a downtown department store in the age of big box retailing-Mark Rose 
11:45AM     Lunch and Presentation- FAÇADE RENOVATION PROGRAMS-  Kevin Pomeroy, Planning Director, 1,000 Friends of Wisconsin
1:00PM      THE REDEVELOPMENT OF TOMAH’S DOWNTOWN RAILYARD-  Scott Harrington, Vandewalle and Associates 
1:45PM      WALKING TOUR OF TOMAH DOWNTOWN- Chris Hanson, Tomah Chamber of Commerce. 
2:15PM      WDAC BOARD MEETING
 
 The Wisconsin Downtown Action Council encourages you to be a part of an enlightening community visit to the City of Tomah.  With a population of just over 8,600, Tomah is located midway between Milwaukee and the Twin Cities.  In this time when every community is struggling to do more with less, there is much to be learned from the simple yet effective progress that this small community is making to revitalize their downtown.  With an active citizens group, a successful downtown department store, and an exciting redevelop project in the works, Tomah has much to offer.

 Our Town Tomah is an active citizen’s group that works to leverage limited resources into big impacts in Downtown Tomah.  Largely following the recommendations from a “first impressions” study, that was completed in 2004, this group has been able to identify projects that would improve the overall appeal of the community for visitors, businesses, and residents.  They have implemented an annual City-wide clean-up day and organized a flower planting program to beautify the downtown area. 

 In a time when big box stores in fringe commercial districts have captured much of the retail demand and made it difficult for downtown retail to survive, it is rare to find a successful department store that is still operating in the downtown.  The Tomah Cash Store has gone against the trend, serving the Tomah Community since 1900, offering 3 floors and 30,000 square feet of furniture, gifts, collectibles, men’s, women’s, and children’s clothing, and much more right downtown.  This community visit will offer an inside look at the challenges and successes of this unique store.

 This community visit will also offer an early look at a major redevelopment project that is in the works on the downtown rail yard.  Canadian Pacific Railway currently owns the 61 acre property in the center of the City.  However, they are looking to sell the property, and have hired Vandewalle & Associates to assist them with marketing and researching development concepts for the property.  They are currently working with the City Long Range Planning Committee to identify and develop possible themes for the property, explore the potential for a mix of uses, and identify funding sources for the redevelopment.  This project is really starting to gain momentum, as a public meeting was held in early February and businesses and developers are starting to take notice of this opportunity.  This community visit will offer the opportunity for everyone to learn from the progress that has been made on this project, and also for the WDAC network to offer insight to the City of Tomah as they keep moving forward.

 Please join us in the City of Tomah on March 19, 2010 for an exciting opportunity to learn, network, and work together to improve downtowns across the State of Wisconsin.

WAPA / WI-ASLA – 2010 Annual Conference

“Creating Resilient and Healthy
Communities”

Monona Terrace – Madison, WI
March 4-5, 2010

The conference is sponsored by the Wisconsin Chapters of the American Planning Association and the American Society of Landscape Architects. The conference program is available at
www.wisconsinplanners.org

International Downtown Association 56th Annual Conference

CALL FOR TOPICS – DUE FEBRUARY 15, 2010

“Collaboration”

56th Annual Conference and Tradeshow – Fort Worth, Texas

October 1 – 5, 2010

Click here to submit your proposal

It has been said that the whole is greater than the sum if its parts, and to be sure this is true as it relates to our main streets, downtowns and urban neighborhoods. It starts with people, with business owners and property owners, with residents and small organizations. Cities and counties and public sector leaders participate, institutions of education, of philanthropy, of social focus offer valuable partnerships.  And piece by piece, vibrant places emerge. Continue reading International Downtown Association 56th Annual Conference

Downtown Development Definitions and Trends

From Tim Anderson, President WDAC via JD Milburn at Wisconsin Main Street. You might find some good nuggets here. Got this from a think tank I participate in from time to time. The benchmarking sounds interesting. 

Downtown Development

Downtown development is the promotion of development, redevelopment, and revitalization of the central business districts and adjacent areas in a city. Commercial and residential growth in the suburbs has contributed to the decline of downtown. Downtowns traditionally are the centers of both business and culture. Developing downtowns, therefore, involves a range of activities, including marketing for both business and tourist attraction, building or improving infrastructure, clean-up initiatives, property redevelopment and reuse, and retention programs. The purpose of these initiatives is to create an attractive environment to increase the number and variety of businesses downtown and bring in shoppers and tourists.

Since downtown development encompasses multiple activities designed to meet complimentary goals, it requires partnerships among local government, chambers of commerce, and public-private partnerships – such as business improvement districts and convention or tourist bureaus – in order to succeed.

Trends in Downtown Development

Safety and crime prevention encourage downtown visits. Strategies that are used include:

  • Security surveillance equipment
  • Public advice on using public transportation safely
  • Environmental design that deters crime, such as improving street lighting
  • Positioning of 911 boxes in the streets and other areas
  • Security guards
  • Ambassadors, which give people important information, such as directions
  • Arts districts – with their galleries, cinemas, opera houses, artist housing, and theaters – are emerging as an important revitalization tool and are continuing to grow in popularity in downtowns of all sizes.
  • Mixed-use downtown developments that include retail, residential, and entertainment, create downtowns that are busy around the clock all week long.
  • Retailers are showing a renewed interest in central business districts (CBDs), due to the potential size of untapped markets.
  • Large scale projects are developed to stimulate lagging areas. For example the new convention center in Washington , DC is expected to generate $14 million in economic stimulus each year.
  • Waterfront development utilizes neglected or under-utilized downtown waterfronts to provide recreation, business, commercial, and residential areas. Baltimore ’s once desolate Inner Harbor has been developed into a thriving commercial and tourist area.
  • The redevelopment and preservation of railroad stations to attract business near the stations and help to revive surrounding downtown areas.
  • Some communities are moving away from developing large projects such as sports stadiums (attracting people only on game days) towards smaller-scale projects.
  • Communities develop open space to create improve the quality of life in urban cores.
  • Hotel construction in downtown areas meets the growing demand for accommodation from people on business, and also acts as a spur encouraging tourists.
  • Integrating transportation and land use in downtown areas produces a more efficient transportation system whilst reducing congestion and pollution:
  • Creating and extending cycle routes
  • Developing more integrated mass transit systems
  • Building pedestrian friendly streetscapes

Market research has become a key component of downtown developments. Understanding local markets helps to decide which potential projects will meet local demand and receive support.

Information technology businesses are moving into downtown offices with large open plans to nurture team work and collaboration.

Downtowns have also developed fiber optic infrastructures to support IT businesses. Maps of fiber optic cable help businesses locate near to fiber cable in downtown areas.

Funding for downtown projects has become more widely available and easier to obtain, due to public, media and government interest shown in CBDs.

Benchmarking and Evaluating Downtown Development Programs

Downtowns need to be diverse, dynamic, and livable spaces. To evaluate a downtown development initiative means taking all these components into consideration. Downtown redevelopment includes both physical and perceptual changes.

Since downtown development requires many partners and affects many people, neighborhoods, and businesses, evaluators need to look at who is involved and the nature of their relationships, as well as what gets done.

Many cities and towns have established downtown development strategic plans. Since each community has its distinct vision for its downtown, requiring different packages of programs and investments, it will be hard to make direct comparisons between community efforts. Evaluation of such a complex undertaking, therefore, should focus on the degree to which communities have achieved their goals.

Quantitative Measures

  • Number of jobs created/retained
  • Number of housing units developed
  • Cost per job created/retained
  • Vacancy rates for retail and office space
  • Absorption rates for retail and office space
  • Quality of available space (ratio of A, B and C office buildings)
  • Crime rates
  • Number of positive press hits on downtown activities, improvements
  • Tourism rates (number of hotel nights, conference attendance)
  • Culture (attendance at performances, museums, special events)
  • Private-sector leverage
  • Percent of jobs held by local residents/low income persons
  • Average salary of jobs created
  • Spinoff private investment

 Qualitative Measures

  • Number of actors involved in the downtown development strategy and the quality of their relationships
  • Types and degrees of public-private interaction
  • Stated project goals and the degree to which they have been achieved (e.g. crime reduction, increased retail sales or tourism development)
  • Community engagement in the process
  • Perceptions of downtown (cleanliness, accessibility, safety)

Milwaukee bounces back, sustainably

Kaid Benfield
Director, Smart Growth Program, Washington, DC

It’s been terrific to observe and report on America’s great downtown comebacks, quite clearly a trend at this point. The latest set of facts I have run across concerns Milwaukee, courtesy of the very well-written blog Urban Engagement Webcity.

The story cites progressive zoning changes that dramatically boosted downtown housing and the removal of a downtown freeway segment that opened up land for walkable development, both attributed to the leadership of former mayor John Norquist.

Read the entire post